How to Build a Brand Archives | António Costa Marketing

How to Build a Brand

The Importance of your Brand Logo

António Costa · April 22, 2018July 19, 2018

Shouldn’t your brand be more than a pretty face? Shouldn’t it be more than just the brand logo? The Problem of a Soulless Brand Logo I often get this scenario; a new company needs a new brand and there’s only one deliverable: the brand logo. Saying a brand is just a logo is like saying …

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Brand Building – The Core Idea

António Costa · April 21, 2018July 9, 2018

In Jenga, if you want to build a bulky tower you need to have a strong base. In branding it is quite the same. In brand building, you need a strong foundation and that’s your core idea. Purpose – The Why The concept of the core idea in latest years has been very much merged …